China has become the dominate country in manufacturing alternative energy equipment such as wind turbines and solar panels.

America can not directly compete on labor wages for manufacturing in alternative energy. Labor Unions push the cost of manufacturing equipment in America above a profitable margin point in which those companies can only compete with they receive government subsidies. This is continuous circle and is not good business.

So, in this new age of industry, how can America compete in a global market?
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Marketing is a “social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.” It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

How are green energy marketers promoting renewable and sustainable energy sources in today’s marketplace? As the cost of oil increases, it becomes easier for marketers to promote alternative sources of energy as people go through the pain of paying high gas prices at the pump and energy bills for their home or business.
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You’ve been greening your house by installing solar panels on your roof, you’ve been greening your workplace by recycling and reusing old paper, you’ve greened your car by buying a Prius, you’ve been greening your entire life, sometimes without knowing why. You have green up to your eyeballs. With all these changes in your life, do you even know if you’ve actually helped the environment?
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You don’t have to be an environmentalist, you don’t have to recycle, you don’t even have to switch to a Hybrid electric vehicle.

We will eventually run out of oil, that is a fact. We don’t know if it will be in the next 20 years, 50 years, or 200 years. We don’t even have to run out of oil to be “out” of oil because once the economics of oil becomes too expensive, oil will no longer be produced or sold.
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The alternative energy sector is so fragmented between not only which type of alternative energy will be economical, but the technologies behind each alternative energy source are widespread with no clear trend.

It seems like each week I read, hear, or see a new method and technology to produce my garbage into a form of biofuel that will generate enough energy to run my truck for 100mpg!
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The current dominant conventional fuels that are used include fossil fuels, petroleum, uranium, coal and propane. There has been growing concern about these conventional fuels, thus leading to the increasing demand for, and interest in alternative fuels.

The Pros of Alternative Fuels
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The “Smart Grid” is the idea on how the US will generate and distribute power across the US. Using alternative energy, the “Smart Grid” would connect alternative energy sources such as solar power, wind energy, and geothermal energy into the electricity infrastructure in around the country to businesses and homes.

Using smart grid technology, your future home would be as likely to be powered by electricity from a neighbor’s roof-top solar panel, or a biomass generator on the edge of town, as from a traditional power plant 50 or 100 miles away.

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A project that I’m currently working on is the Alternative Energy Wiki. This is awesome because it has the same business plan of Wikipedia, where anyone and everyone can contribute to the website creating a knowledge database on all things related to alternative energy.

Wiki – a page or collection of Web pages designed to enable anyone who accesses it to contribute or modify content, using a simplified markup language. Wikis are often used to create collaborative websites and to power community websites.

Please visit the Alternative Energy Wiki and add your knowledge to the community.

Even in the midst of the financial markets, there is still strong support for clean tech and alternative energy project funding. These projects need funding so they can bring the technologies to market that will generate energy from alternative sources and reduce our dependency on foreign oil.

KAS Consulting is one such funding source that has access to investment banks that have funded over $12 Billion Dollars of energy projects and companies. They have solid management and a team of advisers that will position your company for funding. They have recently set up their green energy blog to discuss issues and ideas that are facing the industry today.
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I wrote a breakdown of energy policy that both Obama and McCain proposed if they were to be president. Now that Obama has won the presidential election, it’s important to go back and review his proposals more closely to see what he wants to do during his term in office.

Barack Obama’s energy plan calls for investing $150 billion in renewable energies that will generate 5 million jobs in America.

You can read more details into Barack Obama’s energy plan on his factsheet for New Energy for America.