Marketing is a “social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.” It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

How are green energy marketers promoting renewable and sustainable energy sources in today’s marketplace? As the cost of oil increases, it becomes easier for marketers to promote alternative sources of energy as people go through the pain of paying high gas prices at the pump and energy bills for their home or business.
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The X PRIZE Foundation has narrowed down the contestants for the Auto X Prize for their $10 Million dollar prize purse. It’s been exciting to see the contestants and there vehicles develop over the past year and a half.

It will continue to be exciting to see the new technologies and vehicles that will eventually drive us into the future!
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You’ve been greening your house by installing solar panels on your roof, you’ve been greening your workplace by recycling and reusing old paper, you’ve greened your car by buying a Prius, you’ve been greening your entire life, sometimes without knowing why. You have green up to your eyeballs. With all these changes in your life, do you even know if you’ve actually helped the environment?
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